William Converse, CEO of AirRestore USA, is the inventor of Organic Air Technology and the Air Naturalizer Systems. He has three decades of experience in the air purification industry. Converse launched Alpine Industries in the 1980s, when he developed a product that helped rid the air of pollutants. Alpine grew to revenues of $187 million by 1997. As his product lines grew, Converse became a top leader of air purification technology. He has served on the board of Indoor Air Quality & is a sought-after consultant in the air-quality industry. After the 9-11 tragedy, Converse worked with the U.S. government to improve air quality at the Pentagon. Converse retired in 2002, but he could not turn off his drive to invent. He decided to return to the air purification industry and launched his new company, AirRestore USA in 2013.